Demand more from your IT firm
- Carl Fransen
- Jun 10
- 2 min read
Businesses need more than just IT support to thrive.
Technology has become easier to use and has the potential to positively influence businesses in numerous ways. However, many businesses remain unaware of this fact and continue to view IT firms solely as providers of IT support. This limited perspective can hinder growth and prevent companies from fully leveraging the benefits of modern technology.
The Legacy of the vCIO
In the past, IT firms introduced the concept of the vCIO (virtual Chief Information Officer) to bridge the gap between technology and business. The vCIO was intended to be a strategic advisor who could help businesses align their technology with their goals. Unfortunately, in many cases, the vCIO role turned out to be little more than a glorified manager who ran off-the-shelf network assessment tools and presented the findings without offering true strategic value.
The Modern IT Firm: A Business Partner
Today, the best IT firms have evolved beyond the vCIO model. They now offer full IT business consulting departments dedicated to understanding a client’s business direction and applying an array of modern solutions to meet those needs. These firms recognize that their role is not just to provide support but to act as true business partners.
They showcase the new possibilities of current technology as business solutions, helping clients make intelligent decisions about what to choose. They act as guides—not dictators—opening up possibilities and following the client’s lead to ensure alignment with business goals.
What to Look For

When evaluating an IT company, consider these key attributes:
Strategic Business Consulting: Look for a firm that understands your business goals and can tailor technology solutions to support them.
Proactive Guidance: The right IT company presents options and empowers you to choose what fits best, rather than pushing a one-size-fits-all solution.
Technology Expertise: Ensure they are fluent in the latest technologies and can clearly demonstrate how these tools can benefit your business.
Partnership Approach: A great IT firm works collaboratively, investing in your long-term success and growth.
Innovative Solutions: Seek out firms that are forward-thinking and capable of introducing new technologies that drive efficiency and competitive advantage.
By choosing an IT company that embodies these qualities, businesses can unlock the full potential of technology and gain a strategic edge. Modern IT firms are no longer just support providers—they are essential partners in business transformation.